Challenge
Transco, entrusted with the development, operations, and maintenance of critical infrastructure, faced the challenge of unifying its diverse responsibilities under a comprehensive communication strategy. Recognizing the need for a holistic approach, Transco sought a partner to address its complex communication objectives.
Solution
Crafting Cohesion: INK’s Journey in Shaping Transco’s Identity & Unified Communication Vision
In a year-long engagement, INK played a pivotal role in shaping Transco’s corporate identity. This involved developing the company profile, meticulously designing the annual report, and creating corporate booklets. INK took charge of all communication aspects, including formulating the employee guide, with a dedicated focus on aligning messaging with the established brand language. Additionally, INK curated communications for events and forums hosted by Transco, ensuring consistency and resonance with the overarching brand identity.
Impact
Impact – Enhancing Brand Cohesion, Stakeholder Engagement, and Efficiency at Transco
%
Increase in Employee Guide Utilization
The formulated employee guide saw a 55% increase in utilization, aiding consistent internal communication.
%
Improvement in Streamlined Corporate Communications Efficiency
INK’s approach resulted in a 40% improvement, enhancing the efficiency of Transco’s corporate communications.
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About Us
INK is advertising & communications agency that integrates strategy, creative, & technology expertise to guide corporate, government & not-for-profit clients through the implementation of successful brand campaigns.
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Contact
P.O. Box 63750,
Abu Dhabi, United Arab Emirates
Phone: +971 2 44 1010 2
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