Challenge
The Family Development Foundation (FDF) is committed to fostering sustainable social development by nurturing conscious families and cohesive societies. Faced with the rising challenge of excessive screen time among children, FDF aimed to launch an awareness campaign encouraging kids to prioritize quality time with their families.
Solution
Crafting Connectivity: INK’s Journey in Building the ‘Disconnect to Connect’ Brand for FDF’s Awareness Program
In response to this challenge, INK embarked on an initiative to create a distinctive brand within the FDF framework, specifically for the awareness program titled “Disconnect to Connect.” This comprehensive effort included the development of a new logo, the formulation of brand guidelines, and the production of engaging animation videos tailored to resonate with the identified target demographic.
Impact
Innovative Communication Strategies
%
Increase in Social Media Interaction
Animated videos drove a 70% surge in engagement, expanding the campaign’s reach.
%
Improvement in Behavioral Patterns
“Disconnect to Connect” prompted a 45% positive shift, reducing screen-related activities
%
Growth in FDF Visibility
The campaign propelled FDF’s brand awareness by 60%, enhancing overall recognition.
%
Engagement Rate with Target Demographic
Achieved a 55% engagement rate, demonstrating resonance and impact among the intended audience.
%
Increase in Community Partnerships
FDF forged valuable partnerships, experiencing a 40% rise in collaborations towards family development.
Get In Touch
About Us
INK is advertising & communications agency that integrates strategy, creative, & technology expertise to guide corporate, government & not-for-profit clients through the implementation of successful brand campaigns.
Our Services
Contact
P.O. Box 63750,
Abu Dhabi, United Arab Emirates
Phone: +971 2 44 1010 2
Marketing Team
Follow Us
Copyright ©2025 INK Advertising. All Rights Reserved