Challenge
ADNOC, a prominent diversified energy group wholly owned by the Abu Dhabi Government, places a paramount emphasis on its core values, with a central focus on the well-being of its people. Ensuring the health and safety of its diverse workforce, comprised of individuals from various countries, became a critical challenge. The obstacle at hand involved effectively disseminating crucial health and safety information in a way that transcended language barriers
Solution
Innovative Communication Strategies
To address this challenge, ADNOC implemented a comprehensive solution that leveraged innovative communication strategies:
Animated Infographics Videos:
Engaging and informative animated infographic videos were created. These videos presented key health and safety information using visual elements, facts, and figures. The aim was to make the content universally understandable, transcending linguistic differences.
Multilingual Animated Safety Videos:
Multilingual Animated Safety Videos offer concise, visually engaging guidance in various languages, ensuring universal comprehension of safety protocols. Combining animation and multiple languages, these videos promote safety awareness and understanding across diverse audiences worldwide
Impact
Innovative Communication Strategies
Driven by a profound belief that, as marketers, we are stewards of the messages, products, and brands we choose to promote, INK Communications draws on decades of experience with international brands. This robust expertise is now dedicated to brands that align with our vision of a better world.
- Substantial Reduction in Accidents:
The introduction of animated safety content led to a remarkable decrease in the frequency of accidents. Employees, irrespective of their linguistic background, were better equipped to understand and adhere to health and safety precautions, resulting in a safer working environment - Increased Stakeholder Engagement:
The animated infographic videos garnered increased stakeholder engagement. By presenting facts and figures in a visually compelling manner, ADNOC successfully captured the attention and interest of its workforce. This not only enhanced comprehension but also encouraged a proactive approach towards safety measures
%
Accident Frequency Reduction
%
Stakeholder Engagement Increase
%
Social Media Engagement Increase
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