Challenge
Environment Agency – Abu Dhabi (EAD) plays a crucial role in regulating and enforcing environmental laws, aiming to protect biodiversity and ensure a sustainable future. The challenge lay in presenting complex information to stakeholders in a comprehensible format.
Solution
Transformative Collaboration: INK’s Four-Year Digital Evolution with EAD
In a four-year contractual engagement with EAD, INK revolutionized information dissemination by delivering a series of digital publications, prominently featuring in the creation of EAD’s annual report. These publications boasted a contemporary and engaging aesthetic, offering a seamless interactive experience across desktop, tablet, and mobile platforms.
Impact
Enhanced Information Presentation
Refined materials contributed to a 60% improvement, projecting a professional image fostering transparency.
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Increased Downloads
Achievement: Recorded a substantial 50% increase in downloads of the digital publications.
Tangible Impact: The appealing design and user-friendly format contributed to a notable increase in downloads, indicating heightened interest and engagement from stakeholders.
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Social Media Amplification
Achievement: Achieved a 30% increase in social media shares of EAD’s digital publications.
Tangible Impact: The captivating content and design prompted a significant rise in social media shares, expanding the reach and impact of EAD’s environmental messages.
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INK is advertising & communications agency that integrates strategy, creative, & technology expertise to guide corporate, government & not-for-profit clients through the implementation of successful brand campaigns.
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P.O. Box 63750,
Abu Dhabi, United Arab Emirates
Phone: +971 2 44 1010 2
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