Case Study: Transforming Lives with “Disconnect to Connect” – Family Development Foundation
The Family Development Foundation (FDF) is committed to fostering sustainable social development by nurturing conscious families and cohesive societies. Faced with the rising challenge of excessive screen time among children, FDF aimed to launch an awareness campaign encouraging kids to prioritize quality time with their families.
70%
Increase in Social Media Interaction
Animated videos drove a 70% surge in engagement, expanding the campaign’s reach.
45%
Improvement in Behavioral Patterns
“Disconnect to Connect” prompted a 45% positive shift, reducing screen-related activities
60%
Growth in FDF Visibility
The campaign propelled FDF’s brand awareness by 60%, enhancing overall recognition.
55%
Engagement Rate with Target Demographic
Achieved a 55% engagement rate, demonstrating resonance and impact among the intended audience.
40%
Increase in Community Partnerships
FDF forged valuable partnerships, experiencing a 40% rise in collaborations towards family development.
Conclusion:
The collaboration between FDF and INK stands as a testament to the power of strategic awareness campaigns in creating positive societal change. “Disconnect to Connect” not only achieved its goal of reducing screen-related activities but also contributed to the heightened visibility and positive engagement of the Family Development Foundation in its mission towards sustainable social development.
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