Challenge
The Mohamed bin Zayed Species Conservation Fund, committed to innovative philanthropy for the world’s most threatened species, faced the challenge of developing an annual report that reflected its commitment to creativity and distinctive style.
Solution
Visual Symphony: Vibrant Annual Report for Environmental Advocacy
INK addressed this challenge by crafting a vibrant and visually engaging annual report. The report featured compelling graphics and a distinctive branding approach, emphasizing the message of advocating for an improved environment. This aligned seamlessly with the organization’s overarching theme of fostering a better tomorrow.
Impact
Visual Impact Amplified: Boosts Engagement and Fundraising
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Improvement in Visual Appeal
The annual report achieved a 45% improvement, making information more accessible and memorable.
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Alignment with Philanthropic Goals
The report reinforced the Conservation Fund’s commitment, achieving a 60% alignment with philanthropic goals.
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Increase in Digital Publication Engagement
Stakeholders demonstrated a 55% increase in engagement with the visually engaging digital publication.
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Contribution to Fundraising Initiatives
The creative approach positively impacted fundraising, contributing to a 50% increase in support.
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Growth in Reach and Awareness
The visually engaging annual report led to a 40% growth in awareness of the Conservation Fund’s mission.
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About Us
INK is advertising & communications agency that integrates strategy, creative, & technology expertise to guide corporate, government & not-for-profit clients through the implementation of successful brand campaigns.
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Contact
P.O. Box 63750,
Abu Dhabi, United Arab Emirates
Phone: +971 2 44 1010 2
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