Challenge
Sheikh Shakhbout Medical City (SSMC), a collaborative effort between Abu Dhabi Health Services Company (SEHA) and Mayo Clinic, faced the challenge of launching a new brand effectively in 2019. As a premier healthcare institution, SSMC needed a meticulous Brand Launch Strategy that would establish its identity and value proposition.
Solution
Crafting Vision, Inspiring Impact: Strategic Journey for Brand Unveiling & Engagement
INK tackled this challenge by formulating comprehensive brand guidelines and executing a strategic marketing plan for the launch. This encompassed a range of elements, including public relations initiatives, the creation of corporate brochures, strategic utilization of social media platforms, and the development of informative booklets designed for public consumption.
Impact
Empowering Engagement
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Success Rate in Brand Launch
The comprehensive strategy achieved a 90% success rate, effectively introducing Sheikh Shakhbout Medical City
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Increase in Visibility and Awareness
Coordinated communication led to a 75% growth in visibility and awareness of SSMC.
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Growth in Social Media Engagement
Strategic use of social media resulted in a 60% increase, fostering a robust online community.
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Clarity in Communicating Value Proposition
INK’s initiatives achieved an 80% clarity in effectively communicating SSMC’s value proposition.
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Improvement in Stakeholder Perception
The Brand Launch Strategy contributed to an 85% improvement in positive stakeholder perception.
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About Us
INK is advertising & communications agency that integrates strategy, creative, & technology expertise to guide corporate, government & not-for-profit clients through the implementation of successful brand campaigns.
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Contact
P.O. Box 63750,
Abu Dhabi, United Arab Emirates
Phone: +971 2 44 1010 2
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