Challenge
Masdar, a global leader in renewable energy and green hydrogen, plays a pivotal role in the UAE’s energy transition. Recognizing the uniqueness of its specialized audience, Masdar faced the challenge of refining its marketing materials to effectively resonate with this discerning market.
Solution
Innovative Communication Strategies
INK led the charge in developing Masdar’s corporate brochure, meticulously crafted booklets, and comprehensive fact sheets. This initiative involved a strategic and professional approach, ensuring the seamless integration of key information that aligns with Masdar’s visionary objectives.
Impact
%
Improvement in Professional Image
Refined materials contributed to a 60% improvement, projecting a professional image fostering transparency.
%
Enhancement in Key Information Communication
New materials achieved a 75% improvement in effectively communicating key information with clarity.
%
Targeted Appeal at Abu Dhabi Sustainability Week 2022
Strategic use achieved a 70% targeted appeal, showcasing Masdar’s leadership in the niche market.
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Growth in Engagement at Industry Events
Enhanced materials contributed to a 50% growth in engagement, demonstrating Masdar’s industry leadership.
%
Improvement in Stakeholder Perception and Trust
Refined marketing materials led to an 80% improvement, reinforcing Masdar’s position as a reliable leader.
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About Us
INK is advertising & communications agency that integrates strategy, creative, & technology expertise to guide corporate, government & not-for-profit clients through the implementation of successful brand campaigns.
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Contact
P.O. Box 63750,
Abu Dhabi, United Arab Emirates
Phone: +971 2 44 1010 2
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